Search Marketing is how your website gets traffic. Think of it as a traffic cop directing the flow of Internet users to your website.
This traffic can be paid for or earned:
SEO uses website content and architecture to achieve a higher ranking in search engine results pages. SEM promotes websites by increasing their visibility in search engine results pages through paid advertising.
SEO is a monumental task. As webmasters and browsers become smarter, so do the search algorithms that Google and other search engines use to determine site rankings and relevancy for keyword searches. These increasingly complex algorithms are constantly updated to place more emphasis on
We’re obsessed with SEO.
We methodically research and develop SEO strategies that optimize your website and content for search engines in order to increase traffic, generate qualified leads and grow your business.
We zero in on your buyer personas, select high-performing keywords and follow SEO best practices.
We monitor your SEO strategy daily, fine-tuning it as needed.
A buyer persona is a semi-fictional representation of your ideal customer based on market research, customer demographics, behavior patterns, motivations, attitudes and goals of your existing customers. Buyer personas tell you what potential customers are thinking and doing as they face problems that your company can solve.
By optimizing for your buyer personas we can create a targeted experience that engages your ideal customer and moves them along the marketing and sales process, turning strangers into delighted customers that over time will promote your products and services.