Pay-Per-Click, or PPC, is an Internet advertising model designed to drive traffic to websites. Online advertisers pay Internet Publishers an agreed upon PPC rate each time an ad is clicked on, whether a sale is made or not.
Instead of relying on organic search results, PPC pays for those sponsored ads we see at the top of search engine results pages.
With PPC you can increase your website’s search-engine visibility, direct visitors to your website and generate leads. It is a quick and easy way to strengthen your online presence.