A Corporate Identity comprises a collection of visual elements—such as logos, taglines, fonts and colors—used to identify your company, create an image and promote it.
A strong Corporate Identity expresses your vision, purpose and values while aiming to differentiate your business from its competitors. It is the glue that unites all your communication efforts into a coherent message that creates a consistent image of your business in the public eye.
A positive image helps you attract and retain customers, establish alliances, obtain financial support and even receive good press.
Identity is what you look like to yourself, who you say you are. Image is what you look like to other people, how they perceive you, who they think you are.
A corporate logo is a distinct visual representation of your brand—of the who, what and how that defines your company. It’s your ID card.
We use our killer design and branding skills to create or refresh an appealing Corporate Identity and Branding strategy that will make a lasting good impression on your customers and prospects.
In other words: we make your company cool.
We start by delving deeply into what makes your business different. We examine your past, your employees, your customers, your target audience, your competition, your challenges and your opportunities. We ask tough questions to determine how your company sees itself and if it matches what it is projecting. If it sounds like therapy, it’s because it is. Corporate Identity therapy.