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B2B Email Marketing Reaches Far and High [INFOGRAPHIC]

Billions of Emails and Highest ROI Make Email Marketing a Necessity

Despite the many marketing channels available, B2B email marketing is still one of the most effective means to reach prospects and customers.

  • 62% of marketers say email marketing is the most effective lead-generation channel; 61% say it delivers the highest ROI.
  • B2B emails have a 47% higher click-through rate than B2C emails.
  • 270 billion emails are exchanged by 3.7 billion users worldwide each day.

Email marketing is famous for its high return on investment.