Billions of Emails and Highest ROI Make Email Marketing a Necessity
Despite the many marketing channels available, B2B email marketing is still one of the most effective means to reach prospects and customers.
- 62% of marketers say email marketing is the most effective lead-generation channel; 61% say it delivers the highest ROI.
- B2B emails have a 47% higher click-through rate than B2C emails.
- 270 billion emails are exchanged by 3.7 billion users worldwide each day.