Latest updates and news from Vuelo6 | Inbound Marketing | Content Marketing

B2B Email Marketing Reaches Far and High [INFOGRAPHIC]

Billions of Emails and Highest ROI Make Email Marketing a Necessity

Despite the many marketing channels available, B2B email marketing is still one of the most effective means to reach prospects and customers.

  • 62% of marketers say email marketing is the most effective lead-generation channel; 61% say it delivers the highest ROI.
  • B2B emails have a 47% higher click-through rate than B2C emails.
  • 270 billion emails are exchanged by 3.7 billion users worldwide each day.

Email marketing is famous for its high return on investment.

Inbound Marketing Reach Ecosystem

Effective Inbound Marketing runs like a well-oiled machine to benefit your business

Through this revolutionary marketing methodology,  businesses can effectively engage customers by providing valuable information at the exact moment that they need it by using content marketing, SEO, social media and influencer outposts to create overall reach.  

Check out this cool infographic that shows how all elements within the inbound ecosystem work together to produce significant reach.

Six Benefits of Inbound Marketing

In a world of constant connectivity and data generation, great content spreads like wildfire, reaching thousands of people through a single effort. Now, imagine that the content being shared across multiple channels was your brand’s message. 

That’s what inbound marketing does.

Inbound creates valuable content specifically designed to appeal to your dream customers and, as a result, attracts qualified prospects to your business and keeps them coming back for more.

Unlike outbound marketing – where efforts are focused in finding customers – inbound marketing lets the value of the content do the work, earning the customer’s attention organically.