Organic Search
is the largest driver of traffic and the largest driver of revenue, even over paid search, in most sectors studied.
–BrightEdge.

THEY’RE ALREADY LOOKING FOR YOU

Search Marketing is how your website gets traffic. Think of it as a traffic cop directing the flow of Internet users to your website.

This traffic can be paid for or earned:

  • Search Engine Optimization: traffic earned through unpaid or free listings
  • Search Engine Marketing: traffic bought through paid search listings.

SEO uses website content and architecture to achieve a higher ranking in search engine results pages. SEM promotes websites by increasing their visibility in search engine results pages through paid advertising.

70-80%
of users ignore the paid ads and only focus on the organic results.
–Search Engine Land

SEO is a monumental task. As webmasters and browsers become smarter, so do the search algorithms that Google and other search engines use to determine site rankings and relevancy for keyword searches. These increasingly complex algorithms are constantly updated to place more emphasis on

  • Content quality
  • Author and brand expertise
  • Credibility and authenticity of inbound links
  • Site trustworthiness
  • Ease of use
  • Page load time
  • Social media signals

92%
of Internet users use search engines; 78% use them to get info about products.
–Go Gulf

Vuelo6 Search Marketing Services

· Keyword analysis · Buyer personas profiling · Landing page and lead form integration · Link building · On- and off-page optimization · Paid search · Site analytics · Website design · Content marketing · Social media management

WHAT WE DO

We’re obsessed with SEO.

We methodically research and develop SEO strategies that optimize your website and content for search engines in order to increase traffic, generate qualified leads and grow your business.

We zero in on your buyer personas, select high-performing keywords and follow SEO best practices.

We monitor your SEO strategy daily, fine-tuning it as needed.

BUYER PERSONAS

A buyer persona is a semi-fictional representation of your ideal customer based on market research, customer demographics, behavior patterns, motivations, attitudes and goals of your existing customers. Buyer personas tell you what potential customers are thinking and doing as they face problems that your company can solve.

By optimizing for your buyer personas we can create a targeted experience that engages your ideal customer and moves them along the marketing and sales process, turning strangers into delighted customers that over time will promote your products and services.

Strangers → Visitors → Leads → Customers → Promoters

78%
of chief marketing officers see content as the future of marketing.
–Demand Metric

STAND OUT FROM THE CROWD