41%
-less that half—of employees know what their company stands for and what makes its brand different from its competitors’ brands
–Gallup Poll

IDENTITY CRISIS

Am I a vegetable or a fruit? asks a pitiful tomato in full-blown identity crisis.

Do you truly know your company? What it offers? What it delivers? What it stands for? How it’s perceived by others? If you don’t know, or you’re not sure, you’re in desperate need of a Corporate Identity.

An effective Corporate Identity strategy increases brand awareness, recognition and loyalty. Done correctly, it increases the value of your brand and creates a positive image of your company that translates into sales.

CORPORATE IDENTITY

A Corporate Identity comprises a collection of visual elements—such as logos, taglines, fonts and colors—used to identify your company, create an image and promote it.

A strong Corporate Identity expresses your vision, purpose and values while aiming to differentiate your business from its competitors. It is the glue that unites all your communication efforts into a coherent message that creates a consistent image of your business in the public eye.

A positive image helps you attract and retain customers, establish alliances, obtain financial support and even receive good press.

Identity vs. Image vs. Logo

Identity is what you look like to yourself, who you say you are. Image is what you look like to other people, how they perceive you, who they think you are.

A corporate logo is a distinct visual representation of your brand—of the who, what and how that defines your company. It’s your ID card.

90%
of consumers say positive online reviews influence their buying decisions, and 86% of them say negative reviews influence their buying decisions as well.
-ZenDesk

CORPORATE BRANDING

Corporate Branding is the marketing practice of applying your company’s name to a product or service and using the vision, values and culture of the company as a selling point.

Your corporate brand is the set of expectations that the public associates with your company. It’s an assurance of consistency.

Corporate Branding enables you to align your identity with your image.

GET STARTED

WHAT WE DO

We use our killer design and branding skills to create or refresh an appealing Corporate Identity and Branding strategy that will make a lasting good impression on your customers and prospects.

In other words: we make your company cool.

We start by delving deeply into what makes your business different. We examine your past, your employees, your customers, your target audience, your competition, your challenges and your opportunities. We ask tough questions to determine how your company sees itself and if it matches what it is projecting. If it sounds like therapy, it’s because it is. Corporate Identity therapy.

Vuelo6 Corporate Identity & Branding:

  • Logo design
  • Logo redesign
  • Online presence
  • Business cards
  • Stationery
  • Print collateral
  • Social network profile
  • Social network cover image design

56%
of job seekers rank company reputation as the deciding factor when choosing and employer.
–Careerbuilder.com

LEAVE A LASTING GOOD IMPRESSION